Privacy policy

Last Updated: 20 August 2025

At Back Bay Consumer Products Private Limited (“Back Bay”, “we”, “our”, or “us”), your privacy is important to us. This Privacy Policy explains what personal information we collect, how we use it, how we share it, and the choices you have about your data.

By using our website, purchasing our products, or interacting with our services (together, the “Services”), you agree to the terms of this Privacy Policy. If you do not agree, please stop using our Services.

1. Updates to This Privacy Policy

When you interact with our Services, you may share information such as:We may revise this Privacy Policy from time to time—for example, when we update our practices, introduce new services, or when laws change. Any updates will be posted on this page with the “Last Updated” date updated accordingly. We encourage you to review this Policy regularly.

2. Information We Collect

a) Information You Provide Directly

When you interact with our Services, you may share information such as:

Contact details: your name, email, phone number, billing and shipping addresses.
Order details: what you purchase, payment information, delivery details.
Account details: if you create an account, we store your username, password, and preferences.
Customer support information: messages or feedback you provide to us.

b) Information Collected Automatically

When you visit our Site, we automatically collect some data, such as:

Device and browser information: type of device, operating system, and browser.
Usage data: pages you view, how long you spend, clicks, and actions.
IP address and network details.
Cookies and similar technologies to remember your preferences, analyze trends, and show you relevant content.

c) Information from Third Parties

We may also receive information from:

Payment providers – to confirm transactions.
Logistics and delivery partners – to process and deliver your orders.
Technology partners (e.g., Shopify) – who help us power our online store.
Advertising and analytics partners – who help us understand how you interact with our Services and improve marketing.

3. How We Use Your Information

We use your personal information for purposes such as:

Fulfilling orders and services
- Processing payments, arranging deliveries, and managing returns or exchanges.
- Creating and managing your customer account.
Communicating with you
- Sending order confirmations, shipping updates, and customer service responses.
- Providing important service-related announcements.
Marketing and promotions
- With your consent, we may send product updates, offers, or newsletters.
- Showing you relevant advertisements on our Site and other platforms.
Improving our Services
- Analyzing how customers use our Site to enhance features and functionality.
- Personalizing your shopping experience.
Security and fraud prevention
- Detecting and preventing unauthorized transactions or misuse of our Services.
Legal and compliance
- Meeting regulatory requirements, responding to legal requests, and enforcing our terms.

4. How We Share Your Information

Service providers: IT, hosting, payment gateways, logistics, and data analytics partners.
Business and marketing partners: to deliver offers or ads relevant to you.
Our affiliates: companies within the Back Bay group, for business purposes.
Legal authorities: when required by law or to protect our rights.
Business transactions: if we undergo a merger, sale, or restructuring.

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

Cookies are small files placed on your device when you browse our Site. They help us:

Remember your preferences (e.g., shopping cart items).
Improve site performance.
Understand visitor behavior through analytics.
Deliver personalized promotions.

You can disable cookies in your browser settings. However, some site features may not work as intended if you do so.

6. Data Retention

We retain your personal information only for as long as it is necessary to:

Provide you with our Services.
Fulfill the purposes outlined in this Policy.
Comply with legal and regulatory requirements.
Resolve disputes and enforce agreements.

7. Security of Your Information

We take reasonable steps to protect your personal data from unauthorized access, use, or disclosure. However, no system is completely secure. Please keep your login credentials private and notify us immediately if you suspect misuse.

8. Your Rights and Choices

Depending on applicable laws, you may have the right to:

Access the information we hold about you.
Request corrections to inaccurate or incomplete data.
Request deletion of your data, subject to certain exceptions.
Restrict or object to how we process your data.
Withdraw consent for marketing communications (via the unsubscribe link in emails).
Data portability – request a copy of your data in a portable format.

To exercise these rights, please email us at support@backbay.life. We may need to verify your identity before fulfilling requests.

9. Children’s Privacy

Our Services are designed for adults. We do not knowingly collect personal data from children under 18. If you believe a child has shared information with us, please contact us so we can delete it.

10. International Data Transfers

If you access our Services from outside India, please note that your data may be transferred to and processed in countries where our partners or service providers are located. We ensure that such transfers are made with appropriate safeguards in place.

11. Complaints and Contact

If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us at:

Back Bay Consumer Products Private Limited
📧 Email: support@backbay.life